A picture might be worth a thousand words but the right word, in the right place, can be priceless. Words influence people to take action. We apply these very tactics to work to our clients’ advantage by creating customized content that not only tells their story but builds customer loyalty and brand awareness.
We craft your story into a compelling message across the most relevant platforms to grow your business and brand. Whether it is print, social media or the web, we use content to leverage the channels so that your customers recognize the voice and style of your brand.
Content is the primary tool for online presence and promotion. Targeted, original, engaging and consistently fresh content improves search engine ranking as well as the flow of relevant traffic. Effectively dispersed content can improve your firm’s visibility, branding, dominance and influence in the market. It can get you leads, clients, followers or sign-ups depending on the metric you choose to measure success.
Informative and stylish website content will help increase the traffic of unique visitors to your site, the time they spend on it and crawl rates. It will also reduce bounce rates (visitors who enter the site and then leave immediately) and build inbound links (hyperlinks that point back to your site). Comprehensive and in-depth content will also create a loyal reader base and increase your conversion rate.
Crisp video presentations that offer relevant information in a capsule will add to your reach and improve your site ranking as visitors’ time spent on the page increases.
Blogs are an simple and effective way to keep your content fresh and improve search rankings. More importantly, they can create reader interest, add vibrancy to your website, foster discussions, and get you the qualitative feedback you need to continuously improve your web presence. Frequent mentions in social media news engines will enhance the credibility of your business. Timely and useful information make your posts more interesting to read and share.
Social media presence and content will get you more readers that spend time on your page. Higher engagement in terms of shares and likes will build the buzz around your brand, increasing visibility, more transactions (for eCommerce firms) and create advocates for your products or services through comments and feedback.