Top 11 Technical SEO Issues and How to Solve Them - Computer Genie LLC
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06 February
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Top 11 Technical SEO Issues and How to Solve Them

21232f297a57a5a743894a0e4a801fc3   |   Blog   |   No comment

 

Technical SEO encompasses all the behind-the-scenes optimizations that make your website crawlable, indexable, and user-friendly for search engines. Addressing these issues can significantly improve your website’s ranking and organic traffic. Here are some common technical SEO problems and their solutions:

  1. Indexing Issues:

    • Problem: Search engines can’t access or index your pages.
    • Fixes: Submit an XML sitemap, check robots.txt for blocking, fix server errors (404s), use Google Search Console for troubleshooting.

  2. Mobile-friendliness:

    • Problem: Your website doesn’t display well on mobile devices.
    • Fix: Implement a responsive design or use Google’s Mobile-Friendly Test to guide improvements.

  3. Page Speed:

    • Problem: Slow loading times hurt user experience and SEO.
    • Fixes: Optimize images, minimize HTTP requests, leverage browser caching, consider a Content Delivery Network (CDN), and use tools like Google PageSpeed Insights for testing.

  4. HTTPS Security:

    • Problem: Lack of HTTPS encryption (considered insecure).
    • Fix: Obtain an SSL certificate and enable HTTPS on your website.

  5. Duplicate Content:

    • Problem: Identical or similar content across multiple pages confuses search engines.
    • Fixes: Use canonical tags, rewrite/consolidate duplicate content, and use robots.txt or noindex meta tags for irrelevant pages.

  6. Missing/Incorrect Meta Tags:

    • Problem: Missing title tags, meta descriptions, or heading tags with relevant keywords.
    • Fix: Create unique and engaging title tags & meta descriptions for each page, and use relevant keywords naturally in content & headings.

  7. Broken Links:

    • Problem: Broken internal or external links hinder user experience and crawlability.
    • Fix: Use SEO tools/crawlers to find broken links, fix or remove them, and redirect users to relevant pages.

  8. No Structured Data:

    • Problem: Search engines lack understanding of your content due to missing structured data markup.
    • Fix: Implement relevant structured data markup for various content types (e.g., recipes, products, articles).

  9. Unoptimized Website Structure:

    • Problem: Confusing site structure hindering navigation and crawlability.
    • Fix: Create a flat structure with easily accessible pages, use internal linking to connect relevant pages, and guide users.

  10. Crawl Budget Waste:

    • Problem: Search engines prioritize important pages, wasting crawl budget on low-value ones.
    • Fix: Use robots.txt strategically to disallow unimportant pages, and focus on optimizing valuable pages.

  11. Internationalization Issues:

    • Problem: Targeting the wrong audience/language, missing hreflang tags.
    • Fix: Specify target languages clearly, and implement hreflang tags to indicate language variations.

Bonus Tip: Regularly crawl your website with tools like Screaming Frog or Google Search Console to identify and fix technical SEO issues.

Remember, technical SEO is crucial for search engine visibility. By addressing these top issues, you’ll create a foundation for a strong online presence and attract more organic traffic.