AdWords is by far the fastest way for businesses to gain traction online. While an on-going SEO helps a business to get visibility in search results organically, it is possible to literally pay your way right to the top of search engines through AdWords Campaigns. This means you get a chunk of those who are specifically searching for the product or service you offer to land on your website. Having a two-pronged approach through both SEO and AdWords is a powerful way to build a solid presence online.
Why Google AdWords?
Attract more customers: Whether you’re looking to bring in new website visitors, grow online sales or keep customers coming back for more, Google AdWords can help.
Reach the right people at the right time: Your business gets found by people on Google precisely when they’re searching for the things that you offer.
Advertise locally or globally: Target your ads to customers in specific markets within certain countries, regions or cities — or within a specfied distance from your business.
Start with any budget: You set and stay in control of your own budget, so your costs will depend on what you are trying to accomplish with your advertising.
Source: Google